Why Clean Matters

Surprising new research from Technomic, a restaurant industry research and consulting firm, confirms what leading chefs and restaurateurs know intuitively—clean tableware is the number-one factor affecting restaurant guests’ dining experiences. See why sparkling clean wine glasses and spotless silverware are key to ensuring diners walk away with positive impressions of restaurants—and keep coming back for future visits.

Why Clean Matters: Details

The research:
Clean tableware ranks #1 in factors affecting restaurant guests’ dining experiences.

The power of a clean first impression:
Spotless tableware shows a restaurants’ commitment to cleanliness across the entire operation, from kitchen to tabletops to restrooms.

Clean essential:
Using Ecolab products and equpiment to ensure superior, one-pass results—even during rush times.

Why Clean Matters:
What one thing could chefs and restaurateurs focus on that would make guests feel more welcome, safe and confident about returning for future visits? Clean tableware. From Stewart & Heidi Woodman of Heidi’s Minneapolis who consider a clean, white plate to be their canvas, to Anthony Leonardi of Salut Bar Americain who knows every sparkling wine glass is a chance to make a great impression, hear unique stories on Why Clean Matters to top chefs, restaurateurs and industry leaders. Then see how clean can make a positive impact on your operation.