Technomic
Providing Guest Insights

What matters to restaurant guests—and what keeps them coming back? Technomic’s fact-based research provides restaurateurs with the data and insights they need to meet customers’ expectations. Technomic surveys 8,000 consumers semi-annually for their Consumer Restaurant Brand Metrics Program to understand the most important aspects of the restaurant experience for guests—and their recent findings might surprise you.

Technomic
Providing Guest Insights: Details

Technomic Research and Consulting Firm

Goal:
To provide data so restaurants and owners can make more informed business decisions.

The Consumer Restaurant Brand Metrics Program:
Semi-Annual survey of 8,000 consumers on 50 aspects of the restaurant experience.

Surprising Findings:
Tableware cleanliness is a top concern for diners, even ranking above service and ambiance.

Why Clean Matters:
The research shows that the cleanliness of tableware can largely influence how consumers perceive a restaurant—and the food and beverages it serves. The data also shows that a number of restaurants fail to meet consumers’ expectations for clean tableware. To keep guests satisfied, and coming back for repeat visits, restaurants must make tableware cleanliness a priority.

More information on the Technomic Consumer Brand Metrics Program