Business Case for Clean
Providing Guest Insights

Recent studies conducted by Purdue University, as well as 80,000 surveys associated with Technomic's Consumer Restaurant Brand Metrics Program, looked into the most important aspects of the restaurant experience for guests. Both studies found that cleanliness, in particular tableware, interiors, food prep areas and restrooms, are among the top considerations for customers when determining where to eat. Watch the video to hear the experts behind these studies and the National Restaurant Association’s President and CEO discuss why clean matters in driving business results.