Rethink Restroom Cleaning
The Cleaning Caddy

CraftWorks Restaurants and Breweries serves craft beer and made-from-scratch cuisine. With nearly 200 restaurants under such well-known brands as Gordon Biersch Brewery Restaurants, Old Chicago, and Rock Bottom Restaurant & Brewery, CraftWorks restaurants range from traditional casual dining concepts to fine dining white tablecloth establishments. Following a company mission to deliver what's most important to a customer when they walk into a restaurant, CraftWorks made clean restrooms one of five key priorities. "We sent one [Cleaning Caddy] to every restaurant within about a 14-day period," recalls Jerry Baldwin, VP of Supply Chain. "Our scores have now skyrocketed in the clean restroom area."

Rethink Restroom Cleaning
The Cleaning Caddy: Details

Jerry Baldwin, Vice President of Supply Chain at CraftWorks Restaurants and Breweries, Inc.
www.craftworksrestaurants.com

Snapshot:
In November of 2010, Rock Bottom Restaurants and Gordon Biersch Brewery Restaurant Group, Inc. merged to become CraftWorks Restaurants and Breweries, Inc. In addition to their three core brands, CraftWorks also operates a variety of specialty concepts including A1A Ale Works, Big River Grille and Brewing Works, Bluewater Grille, ChopHouse & Brewery, Ragtime Tavern, Seven Bridges Grille & Brewery and The Walnut Brewery.

Distinctive Touches:
With over 70 locations featuring fresh brewed beer on-site, CraftWorks is the world’s leading operator of brewery restaurants and has won dozens of awards including World Beer Cup® gold, silver and bronze medals for many years.

Experience Essentials:
CraftWorks’ approach to ensuring customer satisfaction includes using the Ecolab Cleaning Caddy for daily disinfecting of restrooms for the highest possible guest satisfaction on restroom cleanliness.

Why Clean Matters:
We did extensive studies, including focus groups and quite a lengthy amount of time and resources, and we established what we call our table stakes. Table stakes are most important things to a customer when they walk into our restaurant. The top five table stakes were things we needed to address immediately. One of those was clean restrooms. After looking at a number of alternatives and seeing how the Cleaning Caddy works we just made the decision we’re putting one in every restaurant. We stopped our outside cleaning services. We were able to purchase the Ecolab Cleaning Caddy for each unit and still show a savings at the end of the year versus paying for outside services.