WELCOME TO WHY CLEAN MATTERS

New research shows what is most important to restaurant guests—and the answer might surprise you.
Watch the intro video to find out more >
whitepaper

Q3 2010 Consumer Restaurant Brand Metrics Program Summary

On a semi-annual basis, Technomic surveys 8,000 consumers and issues a detailed report providing ratings and rankings of the 50 attributes, and chain performance on each attribute




Coast-to-Coast Truck and Trailer

Coast-to-Coast Tour Highlights the Importance of Restaurant Cleanliness

To highlight the importance of restaurant cleanliness, Ecolab is taking its “Why Clean Matters” campaign on a coast-to-coast tour.




Food Safety

Produce Industry Groups Release Cantaloupe Safety Guidance

Produce industry groups announced on Wednesday the publication of national food safety guidelines for cantaloupes, a start-to-finish guide developed through More >




Press Release

Ecolab Launches “Why Clean Matters” Campaign

Ecolab Inc. today launched its “Why Clean Matters” awareness campaign with the goal of sharing new research and insight from chefs and industry experts about the impact cleanliness has on restaurant performance.